美國留學廣告學專業介紹

同學們您是否也想知道美國留學廣告學專業介紹，這個問題的分析和解答呢？相信你通過以下的文章內容就會有更深入的了解，話不多說，接下來就跟著中國教育在線小編一起看看吧。

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

二、美國廣告學主要課程內容

綜合基礎課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns

管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

創造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

三、美國廣告學研究生職業前景

就業方向：廣告設計人員，企劃人員，美術指導，，廣告客戶經理，廣告銷售策劃，資深寫得可以做到廣告創意總監等。

就業市場：廣告代理公司，傳媒業，或者組織機構的市場策劃，研究機構等。

通過上面對美國廣告學研究生申請及就業的'解讀，相信對于很多計劃申請美國廣告學的學生可以參考上面的信息來提前做好申請美國研究生的準備和規劃。

以上，就是本文的全部內容分享，希望能給同學們帶來參考，如果您還有美國留學廣告學專業介紹其他方面的疑問，歡迎隨時在線咨詢客服老師。

>>免費領全球留學白皮書，了解各大學報考條件、費用、開學時間、含金量<<