自考新聞學畢業論文摘要寫作范文

　　摘要：近幾年來，“大數據”一詞在報紙、電視、網絡等媒體的曝光率越來越高，然而作為報道主體的新聞媒體卻很少提及對其自身的影響。在新媒體和社交網絡的巨大沖擊下，傳統媒體日趨式微，甚至有人發出“報紙必死”的感嘆，傳統媒體轉型的呼聲一直不絕。大數據時代背景下，傳統媒體的轉型不僅僅是一個技術層面的問題，更是媒體經營戰略和理念的轉變。如何抓住大數據這個機遇實現突變，是傳統媒體所必須面對的難題。

　　Abstract:In recent years,the exposure rate of big data in newspapers,television,Internet and other media is higher and higher,but the media rarely mention the influence to itself.In the huge impact of new media and selfmedia,traditional media are declining,and even someone said that "newspaper is die" .Media transformation calls have not disappear.In the age of big data,media transformation is not only the development of technology, but also a transformation of media manage strategy and philosophy.How to seize the opportunity of big data to realize changeover is a challenge to the traditional.

　　Key words:Big data Traditional media Transformation Data news All media